MEDIATECH INSTITUTE FACULTY & STAFF
currently Cristal Givens
Director of Brand & Strategic Marketing, Instructor
COMBINING A PASSION FOR MUSIC & TECHNOLOGY WITH AN ENTREPRENEURIAL SPIRIT
My intro to music in 1976 was through a blue portable record player and stack of hand-me-down record albums. Consequentially, my love affair hit TILT during the 70s and 80s, the best era of music in my humble opinion.
An official career in the field of music began in the late 80s and early 90s, working retail at Sound Warehouse. Soon after, I was hired at RED (Relativity Entertainment Distribution) as an account service rep which then led to handling tour support and new release promotion as an independent consultant and publicist. My clients included artists and labels such as Righteous Babe, Capricorn, Pointblank, Blue Thumb and Osmose.
By the mid-90s, the digital revolution had arrived and my first love had a rival.
My fascination with digital technology was to be my new passion for the next 15+ years, working with amazing clients, building cutting edge websites, mobile apps, corporate intranets and co-creating the digital agency, Content Pilot.
Music called me back in 2014 and since then I have been honing my vast experience and skills, helping aspiring creatives and entrepreneurs through artist development workshops, business masterclasses and private strategic brand consultation. I am additionally blessed to mentor and work with the some of the best young talent in Texas, through MediaTech Institute, where I developed and currently instruct a cutting-edge curriculum for the Business of Music.
She also is very excited to be working with a wonderful group of women as Secretary of the Women In Film – Dallas, 2021 Board of Directors. As one of her objectives, she is anxious to begin revamping the WIFDallas.org website to strengthen the organization’s commitment to empowering, promoting and mentoring the women in our community!