When you enroll at MediaTech Institute to learn web design in Dallas, TX you’ll acquire skills that will put you on the path to being a professional web designer who designs websites for businesses of every type. One of the most important skills you’ll learn at MediaTech Institute is how to incorporate effective Search Engine Optimization, or SEO, into your web designs. Effective SEO will help your clients stay ahead of their competition by ensuring that their websites are at the top of the list of search results on Google and other search engines. As you learn web design in Dallas, TX, you’ll find out that no matter how web design changes and evolves, there are some SEO elements that haven’t changed and that are vital to successful website design:
Good, fresh content is very important. It’s vital to search engine indexing and it’s vital to keeping website visitors interested and engaged in a product or service. When customers are excited about a website and what it contains, they’ll share links to it on social media. Links are also important to search engine indexing because it means that a particular website is more authoritative than other similar sites so it will appear higher on a list of search results.
Effective text works in conjunction with photos, video and audio. If a website’s homepage is a photo with an “enter here” arrow, it will be invisible to search engines. Always include text on every page of websites you design and remember to caption photos and videos.
Keywords or phrases are what internet search engine users enter to find what they’re looking for. When you use specific keywords (especially in article titles and page URLs) that you anticipate your client’s visitors will use, you will increase the chances that they’ll see your client’s site first in the list of results they get. Search engines will use a website’s keywords to figure out the relevance of the information on the site to the user’s search.
Black Hat Tactics
There are many legitimate ways to boost a business’s search engine ranking but there are also illegitimate ways that are sometimes called “black hat tactics.” These include loading web pages with an unusually large number of keywords and hiding keywords using “stuffing.” An example of this is putting keywords on a website 50 times in white font on a white background so that visitors don’t see them but the search engines do.
When you learn web design in Dallas, TX at MediaTech Institute, you’ll learn what you need to know about SEO and how it makes websites more effective. Call MediaTech Institute at (866) 498-1122 or visit www.mediatech.edu to find out how to register for classes.