Russell Whitaker

President · Owner, Dallas

MediaTech Institute’s President and founder Russell Whitaker has been at the heart of Texas music and recording for over four decades. Russell spent the 70’s in Austin where he designed and operated the Ruff Cedar Recording Studio. Though busy making records, Russell also made time to receive certification as an electronics technician from the SouthWest School of Electronics. Russell continued his education at the University of Texas at Austin and received a Bachelor of Science in Radio, Television and Film in 1980. Russell’s illustrious career years in Austin included recording many of the scenes greatest artists. Great performers such as Stevie Ray Vaughan, Asleep at the Wheel, Willie Nelson, Marcia Ball and more, all relied on Russell to give them their special sound.

After relocating to Dallas and opening the multi-studio facility known as Dallas Sound Lab, he continued working with some of the best talents in the industry throughout the 80’s and 90’s. Major artists to go through Dallas Sound Lab include ZZ Top, Cheap Trick, Grover Washington Jr., Toby Keith, Phil Collins, and the list goes on and on. Along the way, Russell invented and received patents on his Wordy Birdy digital speech training device, used worldwide by pet bird enthusiasts.

Russell wanted to give something back to both the industry and the education that served as his foundation, so in 1998, MediaTech Institute opened it’s doors. Occupying some of the Dallas Sound Lab facility at first, the school quickly expanded to Austin, Houston and later into California. Russell continues his commitment to technology education through his expanding efforts to bring technical arts degree and diploma programs to new minds and new talents and lending his decades of experience to students attending MediaTech Institute.