C.Michael Brae

Instructor, Oceanside

As a native New Yorker, Mr. Brae began his career on NYC’s Wall Street after graduating with a double Bachelors degree in Marketing in advertising from the University of San Francisco. He currently also holds a Master’s Degree and currently is working towards a PhD Candidate in marketing & business sciences. Mr. Brae began Hitman Records in 1991 and solidified a joint venture with SOLAR (Sounds of Los Angeles Records – “A Division of RCA Records”). Later in 1997, Mr. Brae obtained and secured “exclusive distribution” through corporate Tower Records distribution arm Bayside Distribution. Hitman Records then began a period of artist acquisition and development, which focused on Hip-Hop, Rap, R&B and Gospel genres. During this period, Mr. Brae represented well-known and established artists, such as Samuelle (double-platinum and Grammy award winning singer from the R&B group Club Nouveau) Mac Dash Mone (former member of the double-platinum group Digital Underground) and Johnny Paycheck who produced 6 gold albums, 1 platinum album, 1 double platinum and 33 hits. Currently, Mr. Brae has closed several major partnerships and distribution deals and currently has US/International distribution for Hitman Records through Planetworks, MVD Entertainment Group and Baker & Taylor; which ties partnerships and distribution through Universal Music Canada, HMV Canada, to name a few.

Mr. Brae’s business savy has been harnessed in the academic world as he has taught over 13 years of business courses in the Music Industry as an adjunct professor at UCLA (Entertainment Studies), San Francisco State University (MRI), University of the Pacific (Music Business), Dominican University of California, MediaTech Institute and The Los Angeles Film School. He has also conducted music business seminars at SAE (Nashville) as well.

He has authored several editions of “Music Distribution: Selling Music in the New Entertainment Marketplace, which is used as a music business course book throughout colleges and universities. Mr. Brae was the executive producer for “Totally Packaged” a music reality TV show which aired 13-weeks on CHN Network and now available on Amazon and other retailers. Mr. Brae has been featured in Billboard Magazine, Music Connection Magazine, College Music Journal, SF Weekly, Black Enterprise Magazine, Atlas Plugged, UCLA Bruins Newspaper, Nashville Pride to name a few. Currently he is Chairman on the Board of Hitman Records, Inc., MP4Player Inc., and Youth Vision Inc. a non profit 501(c)(3) organization. In addition, a board member for AADA (American Asian Development Association) based in San Francisco and Hong Kong and an Academic Advisory Board Member for SAE Institute (Nashville) and SAE Institute (Los Angeles).