Successful owner of Ruff Cedar Studios, Russell Whitaker re-located to Dallas and created Dallas Sound Lab. DSL studios became home to Grammy Award winning artist such as Stevie Ray Vaughan, Destiny's Child, Pantera, Kirk Franklin and many others. Paramount, Disney, NFL Films, NBC, CBS, ABC, Universal Studios and other major production companies were a part of DSL's client list.
Russell recognized digital technology made music much more accessible to musicians. Russell began offering Engineering workshops in the Dallas Sound Lab. The successful workshops led to offering more classes on Producing & Songwriting, Mixing, Mastering, & Post Production Audio, Live Sound Reinforcement and the Music Business itself. January 4th, 1999, MediaTech Institute had its first class licensed by the Texas Workforce Commission and was housing a post-secondary school.
Russell’s commitment to learning in real world recording studios, lead to him choosing the legendary Arlyn Recording Studios for MediaTech’s 2nd campus opening. Willie Nelson, Sublime, Bonnie Raitt, Neil Young, Frank Sinatra and many other world famous artist recorded there. A year later, Russell opened a 3rd MediaTech campus in Houston, Texas choosing Sunrise Sound recording studios, home to many platinum-selling artists such as Morrisey and Blah; another a top-notch studio.
MediaTech received Institutional Accreditation from the Accrediting Commission of Career Schools and Colleges (ACCSC).
MediaTech Dallas launched The Digital Film & Video Arts program and purchased Maximedia Studios relocating to the 37,000 square foot building. The new facility, provided students with an excellent campus to learn recording, filmmaking and all multimedia skill sets. The Austin Campus purchased a new 20,000 square foot building just South of Congress Ave. All new equipment including consoles, microphones, computers, furniture and software were installed. Austin’s Studio A is the new home of the SSL 6000 transplanted from the Dallas Sound Lab. Studio D is located a mile away.
MediaTech introduces new course offerings on how to create digital content and deliver it. The Mobile Applications Program launched at the Houston campus and The Animation & Visual Effects Program launched at the Dallas campus.